today i sat on the train to london to attend internet world for carsonified.
sat opposite from me was a really loud lady who appeared to want the world to know that she was a media buyer. i came to this conclusion from the way she was speaking to her colleague whilst facing the carriage and tapping the keys with great assertion, as if to demonstrate her power.
“we’re award winning folks you know. we’re influencing the world with our ads. who else can come up with press and billboard campaigns like ours? we’re in a good position”.
the whole time i sat there (i feel bad for admitting to this) i kept thinking you’re wrong. guys and gals are out there creating fresh content online, apps that are connecting people and making their lives easier. it’s our generation and community that is changing the world.
in 20, 10, screw it, even 2 years, people will be consuming media in a totally different manner. the accessibility of online content will mean that this will become the preferred method for the masses.
i’m genuinely excited, so excited - to be part of this industry and proud beyond belief.
so i sat there, quietly tapping away at my iphone - checking my rss feeds and responding to email. she probably thought i was playing snakes onmy mobile, but we all know the truth ;).
9 comments
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April 29, 2008 at 8:41 pm
JeffK
You’ll be the smug one when she’s collecting her doll check in years to come
April 29, 2008 at 8:51 pm
tyfn
The world is becoming a series of feeds and information spaces. We are becoming adapt at filtering out noise and determining the best way to interact with people using social media and mobile technologies.
These are good times we are living in. I see that on campus as students create informal learning spaces whereever there are free spaces on campus, I see that in coffeeshops as people use their blackberries and iPhone to do business, connect with people, market, and I see that with my parents generation as they learn to use skype, instant messaging, and mobile phones to connect with their kids as well as maintain solid relationships with their relatives back home.
Marketing has moved beyond static methods such as billboards and magazines. We are a fluid society and the tools necessary to connect and advertise to the mass must adjust as well.
April 29, 2008 at 9:12 pm
Piers
The truth? You can’t play snake on the iPhone…
April 29, 2008 at 10:08 pm
Paul Fabretti
how could you POSSIBLY keep your tongue in your mouth?
Those that have to shout have the most to fear. I guess she is/was unaware of the concept of not being able to see billboards from your computer screen in your lounge/bedroom…
April 29, 2008 at 10:19 pm
Mel Kirk
glad that i’m not the only one that wanted to shake her and say “if only you knew”. kind of just settled for the fact that one day she’ll learn - it’s a shame for her that she’ll miss the boat…
as for snake for the iphone - are you sure if it’s jailbroken? not that it is - lol
April 29, 2008 at 10:32 pm
Paul Fabretti
Take great delight in realising three things:
1) Everyone hates people who mouth off like that on trains
2) If she has to shout, people clearly don’t listen to her
3) She will only find out too late.
April 29, 2008 at 11:29 pm
Keri Davies
You may be right about the demise of press. But I wouldn’t write off outdoor. It’s probably the one medium that online (in its wonderful variety) can’t overcome.
April 30, 2008 at 1:43 pm
Justin Thorp
This mass media blast advertising is definitely on it’s way out. It’s just noise. The future is the hyper-relevant advertising.
And… once you have advertising that’s super relevant to what you’re trying to do or look for, what’s the difference between advertising and content you’ll enjoy and want?
April 30, 2008 at 2:18 pm
Mel Kirk
Keri - I can see where you’re coming from - but billboards don’t have the same level of effectiveness if everyone is head down watching podcasts
Justin - totally agree with you. More enjoyable all around.