Comments on: traditional media changing the world? http://randommel.com/2008/04/29/traditional-media-changing-the-world/ The random trials and tribulations of my life, with a little tech thrown in for good measure... Thu, 21 Aug 2008 18:08:56 +0000 http://wordpress.org/?v=2.6 By: Mel Kirk http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-330 Mel Kirk Wed, 30 Apr 2008 14:18:56 +0000 http://randommel.wordpress.com/?p=342#comment-330 Keri - I can see where you're coming from - but billboards don't have the same level of effectiveness if everyone is head down watching podcasts :) Justin - totally agree with you. More enjoyable all around. Keri - I can see where you’re coming from - but billboards don’t have the same level of effectiveness if everyone is head down watching podcasts :)
Justin - totally agree with you. More enjoyable all around.

]]> By: Justin Thorp http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-329 Justin Thorp Wed, 30 Apr 2008 13:43:30 +0000 http://randommel.wordpress.com/?p=342#comment-329 This mass media blast advertising is definitely on it's way out. It's just noise. The future is the hyper-relevant advertising. And... once you have advertising that's super relevant to what you're trying to do or look for, what's the difference between advertising and content you'll enjoy and want? This mass media blast advertising is definitely on it’s way out. It’s just noise. The future is the hyper-relevant advertising.

And… once you have advertising that’s super relevant to what you’re trying to do or look for, what’s the difference between advertising and content you’ll enjoy and want?

]]> By: Keri Davies http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-328 Keri Davies Tue, 29 Apr 2008 23:29:03 +0000 http://randommel.wordpress.com/?p=342#comment-328 You may be right about the demise of press. But I wouldn't write off outdoor. It's probably the one medium that online (in its wonderful variety) can't overcome. You may be right about the demise of press. But I wouldn’t write off outdoor. It’s probably the one medium that online (in its wonderful variety) can’t overcome.

]]> By: Paul Fabretti http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-327 Paul Fabretti Tue, 29 Apr 2008 22:32:44 +0000 http://randommel.wordpress.com/?p=342#comment-327 Take great delight in realising three things: 1) Everyone hates people who mouth off like that on trains 2) If she has to shout, people clearly don't listen to her 3) She will only find out too late. Take great delight in realising three things:

1) Everyone hates people who mouth off like that on trains
2) If she has to shout, people clearly don’t listen to her
3) She will only find out too late.

]]> By: Mel Kirk http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-326 Mel Kirk Tue, 29 Apr 2008 22:19:07 +0000 http://randommel.wordpress.com/?p=342#comment-326 glad that i'm not the only one that wanted to shake her and say "if only you knew". kind of just settled for the fact that one day she'll learn - it's a shame for her that she'll miss the boat... as for snake for the iphone - are you sure if it's jailbroken? not that it is - lol glad that i’m not the only one that wanted to shake her and say “if only you knew”. kind of just settled for the fact that one day she’ll learn - it’s a shame for her that she’ll miss the boat…

as for snake for the iphone - are you sure if it’s jailbroken? not that it is - lol

]]> By: Paul Fabretti http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-325 Paul Fabretti Tue, 29 Apr 2008 22:08:09 +0000 http://randommel.wordpress.com/?p=342#comment-325 how could you POSSIBLY keep your tongue in your mouth? Those that have to shout have the most to fear. I guess she is/was unaware of the concept of not being able to see billboards from your computer screen in your lounge/bedroom... how could you POSSIBLY keep your tongue in your mouth?

Those that have to shout have the most to fear. I guess she is/was unaware of the concept of not being able to see billboards from your computer screen in your lounge/bedroom…

]]> By: Piers http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-324 Piers Tue, 29 Apr 2008 21:12:21 +0000 http://randommel.wordpress.com/?p=342#comment-324 The truth? You can't play snake on the iPhone... ;) The truth? You can’t play snake on the iPhone… ;)

]]> By: tyfn http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-323 tyfn Tue, 29 Apr 2008 20:51:11 +0000 http://randommel.wordpress.com/?p=342#comment-323 The world is becoming a series of feeds and information spaces. We are becoming adapt at filtering out noise and determining the best way to interact with people using social media and mobile technologies. These are good times we are living in. I see that on campus as students create informal learning spaces whereever there are free spaces on campus, I see that in coffeeshops as people use their blackberries and iPhone to do business, connect with people, market, and I see that with my parents generation as they learn to use skype, instant messaging, and mobile phones to connect with their kids as well as maintain solid relationships with their relatives back home. Marketing has moved beyond static methods such as billboards and magazines. We are a fluid society and the tools necessary to connect and advertise to the mass must adjust as well. The world is becoming a series of feeds and information spaces. We are becoming adapt at filtering out noise and determining the best way to interact with people using social media and mobile technologies.

These are good times we are living in. I see that on campus as students create informal learning spaces whereever there are free spaces on campus, I see that in coffeeshops as people use their blackberries and iPhone to do business, connect with people, market, and I see that with my parents generation as they learn to use skype, instant messaging, and mobile phones to connect with their kids as well as maintain solid relationships with their relatives back home.

Marketing has moved beyond static methods such as billboards and magazines. We are a fluid society and the tools necessary to connect and advertise to the mass must adjust as well.

]]> By: JeffK http://randommel.com/2008/04/29/traditional-media-changing-the-world/#comment-322 JeffK Tue, 29 Apr 2008 20:41:40 +0000 http://randommel.wordpress.com/?p=342#comment-322 You'll be the smug one when she's collecting her doll check in years to come :) You’ll be the smug one when she’s collecting her doll check in years to come :)

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