swn festival - harnessing the power of social media
November 21st, 2008
last week, i was lucky enough to be invited to speak at swn festival alongside matthew cashmore of lonely planet, matt jones of dopplr and tim morgan of mint digital.
the common theme throughout all of the presentations was the power that is being handed over to the users - companies can no longer make their own agenda, they need to listen to the demands of their users. data needs to be openly available for users for users to access and play with, business models are changing and power shifts are taking place.
i did a presentation on harnessing the power of social media having built a community from scratch for 4mations.tv. i’ve embedded the slides from slideshare below or alternatively you can check them out here.
thanks so much to huw stephens for the fantastic organisation of the day, it was a truly enjoyable day and i’m looking forward to being part of the advisory panel for next year.
Tags: aardman, dopplr, lonelyplanet, mintdigital, socialmedia, swn, swnfestival
November 21st, 2008 at 8:20 pm
Loved the presentation, wish I could have been there..
November 22nd, 2008 at 3:25 am
Thanks for sharing your deck. I just wish I could hear your talk along side the slides. did anyone record video or audio?
November 22nd, 2008 at 1:49 pm
Nice presentation. Did you get a chance to see Matt Jones’ presentation? He was at the WDC last year and was obsessed with lolcatz
November 22nd, 2008 at 11:36 pm
Great presentation Mel!
November 24th, 2008 at 6:06 pm
Great presentation! Just linked to it at our company blog. This kind of thinking is crucial at the enterprise level, and those companies (associations, non-profits, etc.) that adopt it will make it through our current economic woes. If done really well, they’ll even thrive during these tough times.
November 25th, 2008 at 11:03 am
Thanks for the compliments guys, really glad that you liked the slides… they kind of make a lot more sense when I’m talking through them.
I did see Matt Jones’ presentation - it wasn’t the first time I’d seen him speak and as usual he rocked it
June 16th, 2009 at 10:30 am
Hi Mel,
Thanks for sharing those slides - its a shame there is no accompanying audio. I heard you on Boagworld too which was really insightful - I am too late to post a comment there so thought I would post it here: it would be really useful if you could write a blog post about how to go about hiring/choosing a social media consultant. I have a client asking about this and I can give them some advice but am just a web designer and my knowledge is limited. E.g. What questions should you ask? What kind of rates/contracts/schedules to expect? How to measure success? etc.
Thanks!