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	<title>random mel &#187; lonelyplanet</title>
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		<title>swn festival &#8211; harnessing the power of social media</title>
		<link>http://randommel.com/2008/11/21/swn-festival-harnessing-the-power-of-social-media/</link>
		<comments>http://randommel.com/2008/11/21/swn-festival-harnessing-the-power-of-social-media/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 16:21:33 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[communities]]></category>
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		<category><![CDATA[aardman]]></category>
		<category><![CDATA[dopplr]]></category>
		<category><![CDATA[lonelyplanet]]></category>
		<category><![CDATA[mintdigital]]></category>
		<category><![CDATA[socialmedia]]></category>
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		<description><![CDATA[last week, i was lucky enough to be invited to speak at swn festival alongside matthew cashmore of lonely planet, matt jones of dopplr and tim morgan of mint digital. the common theme throughout all of the presentations was the power that is being handed over to the users &#8211; companies can no longer make [...]]]></description>
			<content:encoded><![CDATA[<p><strong></strong></p>
<div id="__ss_757576" style="width: 425px; text-align: left;">last week, i was lucky enough to be invited to speak at <a href="http://swnfest.co.uk/site/2008/10/27/swn-music-and-interactive-seminars-at-the-atrium/">swn festival</a> alongside matthew cashmore of <a href="http://lonelyplanet.com">lonely planet</a>, matt jones of <a href="http://dopplr.com">dopplr</a> and tim morgan of <a href="http://mintdigital.com">mint digital</a>.</div>
<p><strong></strong></p>
<div style="width: 425px; text-align: left;">the common theme throughout all of the presentations was the power that is being handed over to the users &#8211; companies can no longer make their own agenda, they need to listen to the demands of their users. data needs to be openly available for users for users to access and play with, business models are changing and power shifts are taking place.</div>
<p><strong></strong></p>
<div style="width: 425px; text-align: left;">i did a presentation on harnessing the power of social media having built a community from scratch for <a href="http://4mations.tv">4mations.tv</a>. i&#8217;ve embedded the slides from slideshare below or alternatively you can check them out <a href="http://www.slideshare.net/melkirk/the-power-of-harnessing-social-media-presentation">here</a>.</div>
<p><strong></strong></p>
<div style="width: 425px; text-align: left;">thanks so much to <a href="http://twitter.com/wilstephens">huw stephens</a> for the fantastic organisation of the day, it was a truly enjoyable day and i&#8217;m looking forward to being part of the advisory panel for next year.</div>
<p><strong></strong></p>
<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="The Power of Harnessing Social Media" href="http://www.slideshare.net/melkirk/the-power-of-harnessing-social-media-presentation?type=powerpoint">The Power of Harnessing Social Media</a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=harnessing-social-1226853925998850-8&amp;rel=0&amp;stripped_title=the-power-of-harnessing-social-media-presentation" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slideshare.net/swf/ssplayer2.swf?doc=harnessing-social-1226853925998850-8&amp;rel=0&amp;stripped_title=the-power-of-harnessing-social-media-presentation" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div id="__ss_757576" style="width: 425px; text-align: left;">
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View SlideShare <a style="text-decoration:underline;" title="View The Power of Harnessing Social Media on SlideShare" href="http://www.slideshare.net/melkirk/the-power-of-harnessing-social-media-presentation?type=powerpoint">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/socialmedia">socialmedia</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a>)</div>
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