Nov 21 2008
swn festival – harnessing the power of social media
last week, i was lucky enough to be invited to speak at swn festival alongside matthew cashmore of lonely planet, matt jones of dopplr and tim morgan of mint digital.
the common theme throughout all of the presentations was the power that is being handed over to the users – companies can no longer make their own agenda, they need to listen to the demands of their users. data needs to be openly available for users for users to access and play with, business models are changing and power shifts are taking place.
i did a presentation on harnessing the power of social media having built a community from scratch for 4mations.tv. i’ve embedded the slides from slideshare below or alternatively you can check them out here.
thanks so much to huw stephens for the fantastic organisation of the day, it was a truly enjoyable day and i’m looking forward to being part of the advisory panel for next year.






